Favorite for a Reason. Gift Away.
Inspired by the excitement of year-end holiday lists, Favorite for a Reason. Gift Away. was a celebration of Away’s most beloved products, curated to highlight the best of the best from our collections. This campaign captured the energy and movement of the season, blending editorial-inspired snapshot photography of bustling city street scenes with the chaos and charm of holiday travel.
Instead of serene at-home moments, we leaned into the reality of the holidays as a challenging time to be on the move—showcasing the tension and triumph of getting there. To add a layer of warmth and personalization, hand-drawn elements were woven throughout, offering a playful, human touch that resonated with the spirit of thoughtful gifting. Together, these elements created a narrative as dynamic as the season itself: fast-paced, full of personality, and undeniably memorable.
