Android CES 2023
At CES 2023, I helped lead the in house team at Google launch Android activation, creating an unforgettable experience for its attendees. The event's identity was centered around a cast of 3D Android characters, each with a unique personality and style, inspired by the Android logo mark, with 60 distinct characters developed in total.
I was tapped to oversee the video and design elements, and was directly responsible for showcasing how Android devices are evolving to become more user-friendly and seamless. The immersive in-person experience successfully transformed the Android brand into an embodiment of the personality and fun of the wider Google family of products.
Our main canvas was a giant media facade at the Google booth that displayed a dynamic rotation of
various brand messages, products, and engaging Android animations.
We strategically displayed our animations and product stories across numerous media facades
in vibrant Las Vegas, reaching a diverse audience and creating buzz around our partners' brands.
I was responsible for overseeing the design of the Las Vegas monorail takeover, where we utilized
our CES identity to inject humor and showcase product use cases throughout the interiors of the cars.