Impossible Foods Rebrand

The Impossible Foods rebrand, a collaboration with Jones Knowles Ritchie's design team, emphasized our commitment to capturing the true essence of meat. As the ACD/Art Director, I took the helm in producing a launch film that highlighted our unique typography, detailed food photography, and a color palette reflective of meat's cooking stages. In my role, I managed the animation team at Elastic, guiding them to animate our new design system vividly, bringing our vision and branding to life through dynamic motion.

Our brand's relaunch film premiered at the Natural Products Expo West 2024, which took place from March 12 to March 16 in Anaheim, California.

Using Format