Impossible Foods Rebrand
The Impossible Foods rebrand, a collaboration with Jones Knowles Ritchie's design team, emphasized our commitment to capturing the true essence of meat. As the ACD/Art Director, I took the helm in producing a launch film that highlighted our unique typography, detailed food photography, and a color palette reflective of meat's cooking stages. In my role, I managed the animation team at Elastic, guiding them to animate our new design system vividly, bringing our vision and branding to life through dynamic motion.
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